Social media strategy & management
Make your social media a useful part of your marketing. Reach potential customers, give them a reason to choose you and keep showing up without having to manage everything yourself.
I’m Steph, a Melbourne-based marketing consultant working with businesses across Australia and internationally. I offer social media strategy, content creation and ongoing management, with paid social advertising available too.
Talk about your social media
Give your social media a clear direction
You might be posting regularly without seeing much come from it, struggling to find time for content or unsure what your audience wants to hear.
I help you connect your social media activity to your business goals. That starts with understanding who you want to reach, what you offer and what you want people to do next.
How I can help
Social media strategy
Get a practical plan for your channels and content. This can include an audit of your existing accounts, audience and competitor research, platform recommendations, content themes and a plan for measuring progress.
You can use the strategy yourself, share it with your team or have me help put it into practice.
Social media content creation
Get help turning your knowledge, products and services into content people can understand and connect with.
I create social media copy, graphics, templates and edited videos, including short-form content made from existing footage.
Ongoing social media management
Keep your channels active with regular planning, content creation, scheduling and reporting. We’ll agree on the platforms, posting frequency, approval process and any community management responsibilities before starting.
Paid social advertising
Support your organic content with advertising designed around a specific goal, such as generating enquiries, promoting an offer or reaching new audiences.
I can help with campaign planning, ad creative, setup and ongoing improvements.
Connected to the rest of your marketing
An interested follower still needs somewhere useful to go. I can also look at the website pages, enquiry forms and follow-up behind your social media, helping you identify where potential customers might lose interest or get stuck.
Choose the support you need
Book a standalone strategy, get help creating a batch of content or bring me in for ongoing management. You can also keep some work in-house and outsource the parts you need support with.
Questions about social media support
Yes. I can help organise and repurpose existing material, and identify what additional content would be useful.
No. We can divide responsibilities around your skills, time and budget. You might handle day-to-day posts while I manage planning, design, editing or advertising.
We’ll choose measures that fit your goals. These might include relevant website visits, enquiries, purchases or engagement from your intended audience.
What would you like your social media to do for your business?
Book a free 30-minute chat to discuss your channels, what’s taking up your time and what you’d like to improve.
Book a free chat