Digital marketing & paid advertising
Help potential customers find your business and take the next step.
I plan and manage paid advertising and email marketing to support enquiries, purchases and repeat business, with the creative and technical work needed to connect the campaign.
Talk about your campaigns
Give each campaign a clear job
A campaign needs a relevant audience, a convincing message and a useful next step.
I look at the path from the ad or email through to your website and follow-up, helping you identify what needs to work together.
How I can help
Paid social advertising
Plan and manage social advertising campaigns around your offer and goals. Support can include audience planning, ad copy and creative, campaign setup, monitoring and improvements.
Online advertising
Get help planning and managing search and other online advertising where it suits your audience and budget. We’ll agree on the appropriate platforms and scope before starting.
Email marketing
Create newsletters and promotional campaigns that give customers a reason to stay connected, purchase or return.
I can help with content, design, setup and reporting.
Automated email sequences
Follow up more consistently with welcome emails, enquiry responses and other agreed sequences. Connect the message to where someone is in their relationship with your business.
Campaign pages & measurement
Review the landing page and enquiry or purchase process behind your campaign. Set up relevant measurement where possible, so decisions are informed by what happens after the click.
Understand what your budget is doing
We’ll agree on the campaign goal and measures before launch, then review results to guide changes.
Advertising spend is separate from service fees. Recommendations will take both into account.
Questions about digital marketing
Yes. I can review existing activity and recommend changes or discuss taking over management.
No. Results depend on factors including your offer, market, budget and sales process. I’ll be clear about what I can influence and how we’ll assess performance.
Yes. We can include agreed website improvements in the project or scope them separately.
Make your next campaign more considered
Book a free 30-minute chat about your offer, audience and what you want to achieve.
Book a free chat