Branding & logo design
Build a brand people can recognise and an identity that reflects the business you’re creating.
From a new logo to a broader visual identity, I help you establish a consistent look and apply it across the places your customers find you.
Talk about your brand
Make your brand feel like your business
Your business might have outgrown its original logo. Your materials might look different everywhere. Or you might be starting from scratch.
We’ll work out what your identity needs to communicate and how it needs to function before moving into design.
How I can help
Logo design
Develop a logo informed by your business, audience and intended uses. Agreed deliverables can include variations for different formats and backgrounds.
Visual identity
Create a coordinated system of colours, typography and supporting graphics, so your brand works beyond the logo.
Brand refreshes
Improve an existing identity while considering what customers already recognise. We’ll decide what to retain, what needs updating and how far the changes should go.
Brand guidelines & application
Document how to use the identity and apply it to agreed materials, such as social media templates, presentations, stationery or marketing collateral.
Built for everyday use
Your identity needs to work on a small social profile image as well as a website or brochure.
I consider those practical uses during development, then prepare the agreed files and guidance so you and your suppliers can use the brand consistently.
Questions about branding
Potentially. We’ll review what you have and discuss whether a focused update will address the problem.
It can. We’ll agree on whether you need visual design only or a broader project that includes positioning and messaging.
The proposal will specify the file formats and logo variations included, based on where you need to use them.
Create a brand that reflects where you’re heading
Book a free 30-minute chat about your business and what you’d like to change.
Book a free chat